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My Resume

PROFESSIONAL ​INFO​​

Experienced Social Media Manager, Strategist, and Leader with 12 years of expertise in developing and executing impactful social media campaigns for B2C, B2B, and employer brands. Demonstrated a data-driven approach that generated substantial results including 500%+ engagement increase & 300%+ impression growth. Proven ability to lead & collaborate with teams while staying current with emerging trends. Focuses on exceeding brand & business objectives as well as maintaining a creative mindset.

Headshot of Thomas Conn, social media manager & strategist.

"An intellectual says a simple thing in a hard way. An artist says a hard thing in a simple way."

- Charles Bukowski

WORK EXPERIENCE​​

Feb 2024 - Present

Chamberlain University (Adtalem Global Education), Remote
Manager, Retention Marketing, Remote
Sept 2024 - Present

  • Oversee retention marketing paid social media efforts for Chamberlain University, resulting in 60%+ conversion/return rate & 3M+ impressions that have led to $3M in annual revenue & an additional 47% in cost savings from previous pilot results

  • Built social media strategy and tactics for additional audience on top of current retention marketing efforts, including spearheading efforts to reach students who face financial barriers with continuing their education

  • Developed paid social media strategy to scale paid media efforts to additional media channels & other universities within organization

Paid Media Manager (via Aquent), Remote
Feb 2024 - Sept 2024

  • Pioneered & launched an internal paid social media pilot as contractor, exceeding external agency results by ~3% while accomplishing 170%+ cost savings (A/B test)

  • Scaled pilot to full time internal paid social media program, achieving a 50%+ conversion/return rate

Sept 2020 - Mar 2023

Social Media Consultant/Contractor, Remote

Leveraged diverse industry experience to deliver impactful social media solutions via temporary contract across various leading organizations
UnitedHealth Group (via CSI Companies)
Jul 2022 - Mar 2023
UnitedHealth Group logo

  • Shaped the social media & content strategy for global talent marketing, resulting in 500%+ engagement & impression boost

  • Spearheaded the first TikTok influencer pilot, generating 15M+ impressions & views

  • Partnered with agency to enhance reporting, optimize content, & launch multi-channel (social, blog, email, Yammer) campaign

  • Crafted new digital content channel strategy with benchmarks & goals for new EVP/campaign

Corteva Agriscience (via TEKSystems)
May 2022 - Jul 2022
Corteva Agriscience logo

  • Developed & deployed paid social media ad campaigns across platforms like Meta (Facebook/Instagram), TikTok, Snapchat, and Twitter/X, leveraging pixel audience data to target both existing and potential customers

  • Regularly monitored & analyzed campaign performance & optimized campaigns to meet established benchmarks

Akamai Technologies (via Collabera)
Sept 2021 - Mar 2022

  • Led social media and influencer marketing campaigns, overseeing all aspects from briefing and social listening analysis (including utilizing Boolean logic) to execution, analysis (including Reddit AMAs), and reporting

  •  Coordinated the development and implementation of a TikTok influencer marketing strategy

PerkinElmer (via Capital Staffing)
Jun 2021 - Sept 2021

  • Managed 15 B2B social media accounts across 6 business segments, achieving a 163% growth in engagement in first month

  • Launched 20+  LinkedIn & Twitter/X ads (budgets of $1,000 to $6,000 per campaign) to increase CTRs by 1%

Ciena (via Vitamin T/Aquent)
Apr 2021 - Jun 2021

  • Conceptualized & designed engaging visual content for B2B social media on LinkedIn, Twitter/X, & Instagram, including 50+ unique graphics, & grew Instagram engagements by 10%

  • Executed B2B lead gen., conversion, and traffic ad campaigns in LinkedIn Campaign Manager

Cisco (via Experis)
Dec 2020 - Mar 2021
Cisco logo

  • Improved Cisco Secure's blog traffic by 15% through SEO optimization and streamlined the blog content process

  • Redesigned social media reporting to track KPIs & align them with business goals

  • Led the creation & execution of a social media strategy to support the launch of a new podcast marketing initiative

The Hartford (via Aquent)
Sept 2020 - Nov 2020
The Hartford logo

  • Managed B2B Facebook & LinkedIn Ad campaigns, reducing CPC by $1-2 through real-time optimization

  • Provided regular social data analysis & reporting

Jun 2020 -
Sept 2020

Social Media Coordinator
Network Health WI, Menasha WI
Network Health logo

  • Created & optimized engaging social-first content, driving a 20% increase in engagement

  • Built 3-month B2C & B2B paid social media campaign for Facebook, Instagram, & LinkedIn

Feb 2020 -
May 2020

Principal-Social Media Strategist, Employer Brand
Alexander Mann Solutions, Remote
Alexander Mann Solutions logo

  • Recommended comprehensive paid & organic social media strategies to client teams, including a client employee social advocacy program to boost overall employee engagement

Apr 2019 -
Dec 2019

Social Media Team Leader
Alta Resources, Neenah, WI
Alta Resources logo

  • Led a team of 5 social media specialists managing SC Johnson's social media efforts for 11 high-volume brands, achieving a significant 85% reduction in response time by restructuring team workflows within the first month

  • Launched in-channel social media customer satisfaction (CSAT) surveys, achieving 95% CSAT score

  • Established social media SOPs & training modules for SC Johnson’s North America & Global teams

Sept 2018 -
Mar 2019

Sr. Social Media Communications Specialist
Kohler Co., Kohler, WI
Kohler Co. logo

  • Headed Kohler's hospitality social media strategy & largest accounts, achieving consistent 5% month-over-month engagement growth by updating & securing leadership buy-in of new social media strategy

  • Executed successful paid Meta (Facebook/Instagram) campaigns, achieving $1 average CPC, 2.5% CTR while managing budgets between $30,000 - $50,000 per month

  • Developed 5-month A/B testing strategy for new wellness-focused vertical

  • Led event social media marketing for Kohler Food & Wine, increasing engagement by 400% through a combined paid & organic content strategy across various platforms

Mar 2018 -
Jun 2018

Content Specialist
Best Version Media, De Pere, WI
Best Version Media logo

  • Mentored incoming content writers & ensured content quality on 70+ monthly magazines

  • Authored & published 5 business, marketing, & lifestyle articles

Apr 2012 -
Nov 2017

Kimberly-Clark Corp., Neenah, WI
Social Media & Agile Coordinator, Neenah, WI
Mar 2016 - Nov 2017

  • Led a 6-person social media team, crafting and implementing B2C, B2B, recruitment, employer brand, and corporate social media strategies for 25+ accounts. This resulted in a 300% increase in corporate/talent acquisition following (from 100,000+ to 400,000+) in under 2 years

  • Implemented content creation process, enabling the team to create 20% of content in-house

  • Identified a new brand audience and implemented a data-driven organic social media campaign, driving a 4000% increase in engagement, 325% increase in impressions, & 10% engagement rate

  • Led an audit of 60,000+ eCommerce ratings & reviews across platforms, improving response quality & consumer feedback reporting

  • Conceived & launched a new social agility project using Scrum methodology and initiated a Kleenex brand advocacy pilot to establish micro-influencers for expand brand awareness

Social Media Community Manager (via CorTech, LLC), Neenah, WI
Jul 2013 - Mar 2016

  • Led a team of 5 community managers, driving a 300%+ increase in B2C brand & corporate social media engagement.

  • navigated a significant social media crisis for Huggies Wipes, managing over 25,000 comments in one week

  • Invented social media community manager training process & increased retention

Consumer Service Representative (via Stafflogix), Neenah, WI
Apr 2012 - Apr 2013

  • Provided accurate and efficient customer service through initial and follow-up communication across traditional channels, while maintaining consistent data accuracy (98.5-99.5%) in CRS Software

EDUCATION

University of Wisconsin-Oshkosh
University of Wisconsin-Oshkosh logo

  • Master of Arts (English) | Jan 2012

  • Bachelor of Arts (English w/ Minor in Creative Writing) | Jun 2009

SKILLS, TOOLS/TECHNOLOGY, & CERTIFICATIONS

Skills
Tools/Technology
Certifications

  • Social Media Marketing

  • Content Creation

  • Paid Social Media Advertising

  • Social Media Data Analysis

  • Social Listening

  • Community Management

  • Team & People Leadership

  • Project Management

  • Social Media Strategy Development

  • Social Media Best Practices

  • Brand Marketing

  • Agile Marketing

  • Influencer Marketing

  • B2C Marketing

  • B2B Marketing

  • Employer Branding

  • Corporate Branding

  • Talent Marketing

  • Content Marketing

  • Brand Reputation Management

  • Online Crisis Communications

  • Corporate Communications

  • User-Generated Content (UGC)

  • Copywriting

  • Proofreading

  • Graphic Design

  • Competitive Analysis

  • Training

  • Blogging

  • Creative Writing

  • Process Development/SOPs

  • Facebook Advertising

  • Instagram Advertising

  • LinkedIn Advertising

  • Twitter Advertising (now X)

  • TikTok Advertising

  • Sprinklr

  • Hootsuite

  • Opal

  • Sprout Social

  • Radian6

  • Talkwalker

  • Social Studio

  • Kapost

  • Emplifi

  • Astute Social

  • SimplyMeasured

  • Datorama

  • LiveRamp

  • WordPress

  • Umbraco

  • Clavis

  • BazaarVoice

  • Photoshop

  • Canva

  • Visage

  • EveryoneSocial

  • DynamicSignal

  • Facebook Business Manager

  • Facebook Ads Manager

  • LinkedIn Campaign Manager

  • Twitter Ads (now X)

  • Snapchat Ads Manager

  • TikTok Ads Manager

  • Bit.ly

  • Google Campaign URL Builder

  • Adobe Analytics

  • Google Analytics

  • Workfront

  • Asana

  • Welcome

  • Smartsheet

  • CRS

  • Trello

  • Competitrack

  • Microsoft Office

  • G-Suite

  • Sprinklr

    • Sprinklr Super User (July 2016)

    • Sprinklr System Admin Pro: Workflow Setup (May 2022)

    • Sprinklr System Admin Pro: Team Management (May 2022)

    • Sprinklr Media Planner Pro (May 2022)

    • Sprinklr Ads Analyst Pro (May 2022)

    • Sprinklr Modern Advertising: Ads Optimization (May 2022)

    • Sprinklr Modern Advertising: Ads Execution (May 2022)

    • Sprinklr Research Analyst Pro (May 2022)

    • Sprinklr Product Analyst Pro (May 2022)

    • Sprinklr Media Practitioner Pro (May 2022)

    • Sprinklr Engagement Analyst Pro (May 2022)

    • Sprinklr Campaign Manager Pro (May 2022)

    • Sprinklr Community Manager Pro (May 2022)

    • Sprinklr Brand Manager Pro (May 2022)

    • Sprinklr Distributed Pro (May 2022)

    • Sprinklr Modern Research: Lead Generation (May 2022)

    • Sprinklr Modern Research: Brand Research (May 2022)

    • Sprinklr Modern Research: Crisis Research (May 2022)

    • Sprinklr Modern Research: Audience Research (May 2022)

    • Sprinklr Marketing Research Analyst Pro (May 2022)​

    • Sprinklr Marketing Manager Pro (May 2022)

    • Sprinklr Marketing Operations Pro (May 2022)

    • Sprinklr Content Creator Pro (May 2022)

    • Sprinklr Modern Marketing – Become a High Preforming Marketer (May 2022)

    • Sprinklr Modern Marketing – Become and Agile Marketing Pro (May 2022)

    • Sprinklr Modern Marketing – Become an Expert Brand Manager (May 2022)

    • Sprinklr Modern Marketing – Manage Brand Reputation (May 2022)

  • LinkedIn

    • Social Media Marketing: Strategy and Optimization (June 2021)​

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