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My Resume

PROFESSIONAL ​INFO​​

Experienced Social Media Manager, Strategist, and Leader with 12+ years of expertise in developing and executing impactful social media campaigns for B2C, B2B, and employer brands. Demonstrated a data-driven approach that generated substantial results including 500%+ engagement increase & 300%+ impression growth. Proven ability to lead & collaborate with teams while staying current with emerging trends. Focuses on exceeding brand & business objectives as well as maintaining a creative mindset.

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"An intellectual says a simple thing in a hard way. An artist says a hard thing in a simple way."

- Charles Bukowski

WORK EXPERIENCE​​

Feb 2024 -
Present

Chamberlain University (Adtalem Global Education), Remote

  • Scaled in-house paid social media program, resulting in 60%+ conversion/return rate, 6M+ impressions, & $1 CPCs

  • Accomplished $3M annual revenue & an additional 90%+ cost savings

  • Expanded paid strategy to underserved audiences & additional media channels

Manager, Retention Marketing | Sept 2024 - Present
Paid Media Manager (via Aquent) | Feb 2024 - Sept 2024

  • Pioneered in-house paid social pilot that cut costs 170%+ & achieved 50%+ conversion/return rate, ~3% higher than agency

Sept 2020 -
Mar 2023

Social Media Consultant/Contractor, Remote
Various Clients
UnitedHealth Group (via CSI Companies) | Jul 2022 - Mar 2023
UnitedHealth Group logo

  • Built new global talent marketing digital content channel strategy, driving 500%+ engagement & impressions

  • Spearheaded first ever TikTok influencer pilot, generating 15M+ impressions & views

  • Partnered with agency to enhance reporting, optimize content, & launch multi-channel (social, blog, email, Yammer) campaign

Corteva Agriscience logo

  • Developed paid social campaigns (Meta, TikTok, Twitter/X, Snapchat), optimizing via pixel data

  • Designed 50+ unique content pieces for B2B social media on LinkedIn, Twitter/X, & Instagram & grew engagements by 10%

  • Executed B2B LinkedIn lead gen., conversion, and traffic ad campaigns 

Cisco logo

  • Improved Cisco Secure's blog traffic by 15% through SEO optimization and streamlined the blog content process

  • Redesigned social media reporting to track & align KPIs with business goals

  • Established launch strategy and promotion for a new cybersecurity podcast via social

The Hartford logo

  • Managed B2B Facebook & LinkedIn Ad campaigns, reducing CPCs by $1-2 through real-time optimization

Corteva Agriscience (via TEKSystems) | May 2022 - Jul 2022
Akamai Technologies (via Collabera) | Sept 2021 - Mar 2022

  • Drove social media and influencer marketing campaigns, overseeing briefing, social listening analysis (including Boolean logic), execution (including Reddit AMAs), & reporting

  • Initiated TikTok influencer marketing strategy

PerkinElmer (via Capital Staffing) | Jun 2021 - Sept 2021

  • Managed 15 B2B social media accounts, boosting CTRs by 1% & engagement by 163% in first month

Ciena (via Vitamin T/Aquent) | Apr 2021 - Jun 2021
Cisco (via Experis) | Dec 2020 - Mar 2021
The Hartford (via Aquent) | Sept 2020 - Nov 2020

Jun 2020 -
Sept 2020

Network Health logo

  • Created and optimized social-first content, increasing engagement by 20%

  • Orchestrated B2B/B2C campaigns across Facebook, Instagram, and LinkedIn

Social Media Coordinator
Network Health WI, Menasha WI

Feb 2020 -
May 2020

Alexander Mann Solutions logo

  • Facilitated organic, paid, & employee advocacy strategies for talent clients to boost social engagement

Principal-Social Media Strategist, Employer Brand
Alexander Mann Solutions, Remote

Apr 2019 -
Dec 2019

Alta Resources logo

  • Mentored 5-person team managing SC Johnson social media for 11 brands, improving social response time by 85%

  • Launched in-channel CSAT surveys (achieved 95%+ satisfaction)

  • Developed SOPs and training for North America and Global teams

Social Media Team Leader
Alta Resources, Neenah, WI

Sept 2018 -
Mar 2019

Kohler Co. logo

  • Increased engagement 5% MoM by revamping social media strategy for Kohler’s hospitality brands

  • Oversaw $30K–$50K/month paid social campaigns, averaging $1 CPC and 2.5% CTR

  • Established 5-month A/B testing strategy for new wellness-focused vertical

  • Directed content efforts for major events, including a 400% engagement boost during Kohler Food & Wine

Sr. Social Media Communications Specialist
Kohler Co., Kohler, WI

Mar 2018 -
Jun 2018

Best Version Media logo

  • Managed editorial for 70+ regional magazines & mentored incoming content writers

  • Published 5 business, marketing, & lifestyle articles

Content Specialist
Best Version Media, De Pere, WI

Apr 2012 -
Nov 2017

Social Media & Agile Coordinator | Mar 2016 - Nov 2017

  • Led 6-person team and developed strategy for 25+ B2C, B2B, and employer brand accounts, resulting in 300% follower increase of Corporate and Talent Acquisition accounts

  • Executed data-driven organic social campaign that delivered 4000% engagement increase, 325% impression growth, and 10% engagement rate

  • Introduced Agile methodology for social teams; launched a Kleenex micro-influencer program.

  • Implemented content creation process, enabling the team to create 20% of content in-house

  • Led audit of 60,000+ eCommerce ratings & reviews across platforms, improving response quality & consumer feedback reporting

  • Headed 5-person community management team, increasing B2C brand & corporate social media engagement 300%+ 

  • Navigated highly-visibility social media crisis response for Huggies Wipes (25K+ comments in one week)

  • Invented social media community manager training process & increased retention

  • ​Delivered efficient customer support with 98.5–99.5% data accuracy across CRM systems

Kimberly-Clark Corp., Neenah, WI
Social Media Community Manager (via CorTech, LLC) | Jul 2013 - Mar 2016
Consumer Service Representative (via Stafflogix) | Apr 2012 - Apr 2013

EDUCATION

University of Wisconsin-Oshkosh
University of Wisconsin-Oshkosh logo

Master of Arts (English) | Jan 2012

Bachelor of Arts (English w/ Minor in Creative Writing) | Jun 2009

Skill Tree

Skills

  • Social Media Marketing

  • Content Creation

  • Paid Social Media Advertising

  • Social Media Data Analysis

  • Social Listening

  • Community Management

  • Team & People Leadership

  • Project Management

  • Social Media Strategy Development

  • Social Media Best Practices

  • Brand Marketing

  • Agile Marketing

  • Influencer Marketing

  • B2C Marketing

  • B2B Marketing

  • Employer Branding

  • Corporate Branding

  • Talent Marketing

  • Content Marketing

  • Brand Reputation Management

  • Online Crisis Communications

  • Corporate Communications

  • User-Generated Content (UGC)

  • Copywriting

  • Proofreading

  • Graphic Design

  • Competitive Analysis

  • Training

  • Blogging

  • Creative Writing

  • Process Development/SOPs

  • Facebook Advertising

  • Instagram Advertising

  • LinkedIn Advertising

  • Twitter Advertising (now X)

  • TikTok Advertising

Tools/Technology

  • Sprinklr

  • Hootsuite

  • Opal

  • Sprout Social

  • Radian6

  • Talkwalker

  • Social Studio

  • Kapost

  • Emplifi

  • Astute Social

  • SimplyMeasured

  • Datorama

  • LiveRamp

  • WordPress

  • Umbraco

  • Clavis

  • BazaarVoice

  • Photoshop

  • Canva

  • Visage

  • EveryoneSocial

  • DynamicSignal

  • Facebook Business Manager

  • Facebook Ads Manager

  • LinkedIn Campaign Manager

  • Twitter Ads (now X)

  • Snapchat Ads Manager

  • TikTok Ads Manager

  • Bit.ly

  • Google Campaign URL Builder

  • Adobe Analytics

  • Google Analytics

  • Workfront

  • Asana

  • Welcome

  • Smartsheet

  • CRS

  • Trello

  • Competitrack

  • Microsoft Office

  • G-Suite

Certifications

  • Sprinklr

    • Sprinklr Super User (July 2016)

    • Sprinklr System Admin Pro: Workflow Setup (May 2022)

    • Sprinklr System Admin Pro: Team Management (May 2022)

    • Sprinklr Media Planner Pro (May 2022)

    • Sprinklr Ads Analyst Pro (May 2022)

    • Sprinklr Modern Advertising: Ads Optimization (May 2022)

    • Sprinklr Modern Advertising: Ads Execution (May 2022)

    • Sprinklr Research Analyst Pro (May 2022)

    • Sprinklr Product Analyst Pro (May 2022)

    • Sprinklr Media Practitioner Pro (May 2022)

    • Sprinklr Engagement Analyst Pro (May 2022)

    • Sprinklr Campaign Manager Pro (May 2022)

    • Sprinklr Community Manager Pro (May 2022)

    • Sprinklr Brand Manager Pro (May 2022)

    • Sprinklr Distributed Pro (May 2022)

    • Sprinklr Modern Research: Lead Generation (May 2022)

    • Sprinklr Modern Research: Brand Research (May 2022)

    • Sprinklr Modern Research: Crisis Research (May 2022)

    • Sprinklr Modern Research: Audience Research (May 2022)

    • Sprinklr Marketing Research Analyst Pro (May 2022)​

    • Sprinklr Marketing Manager Pro (May 2022)

    • Sprinklr Marketing Operations Pro (May 2022)

    • Sprinklr Content Creator Pro (May 2022)

    • Sprinklr Modern Marketing – Become a High Preforming Marketer (May 2022)

    • Sprinklr Modern Marketing – Become and Agile Marketing Pro (May 2022)

    • Sprinklr Modern Marketing – Become an Expert Brand Manager (May 2022)

    • Sprinklr Modern Marketing – Manage Brand Reputation (May 2022)

  • LinkedIn

    • Social Media Marketing: Strategy and Optimization (June 2021)​

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